Arrival of West-End venue providing unparalleled opportunities

12 Feb 2018

Fifty Six Brook Street

Arrival of West-End venue providing unparalleled opportunities.

Fifty Six Brook Street is revealed as latest event space in Venue Lab’s ever-growing portfolio.

Bringing a bold new energy to the West End, Fifty Six Brook Street blends its elegant Mayfair location with contemporary interiors suited to all occasions. Venue Lab have tastefully revitalised this historic building into a white-walled canvas ideal for creating versatile visions.

Directly opposite the much-cherished Claridge’s hotel, this 200-standing capacity venue is an enviable two minutes-walk from Bond Street Station. Featuring 7 rooms split across 4 floors including a private screening room, imaginative branding opportunities await clients and guests. Ideal for dry-hire and in particular for Press shows and Product launches, the venue benefits from a prep kitchen ready for off-site caterers. With voluminous floor-to-ceiling windows at street-level, Fifty Six Brook Street offers ample ability to illuminate a brand’s originality and identity through branded displays. This adaptable venue ideally works around the clients’ message for everything from conferences, pop-ups, retail activations, drinks receptions, private dinners and screenings.

Primarily entered through light-filled glass doors on Brook Street, an additional rear entry from Davies Mews offers convenient supplier access. As part of the Vibration Group, Venue Lab has a comprehensive list of preferred suppliers from staging, design, production and entertainment to catering and bar-service ensuring every event at Fifty Six Brook Street is seamlessly delivered.

Harmonising impressive period and contemporary architecture including a stucco-faced front and Neoclassical symmetry, Venue Lab have remodeled the high-ceilinged interiors with pristine white walls, a geometric staircase, spot-lighting and high-speed Wi-Fi. With its minimalist edge, this open space is akin to an inspiring laboratory where creative concepts can be activated.

Fifty Six Brook Street is brought to the London event scene by the award-winning Venue Lab. Known for their revolutionary portfolio of innovatively transformed sites, Venue Lab have rapidly built an expansive collection of exclusively managed and owned venues. The team are behind some of London’s most talked about Placemaking and Meanwhile activations ranging from the acclaimed Printworks which recently won three prizes at the London Venue Awards and Best Newcomer at the Hire Space Awards to Landing Forty Two, located in the prestigious Leadenhall Building which scooped ‘Best City Venue’ at the London Venue Awards.

As the former headquarters of legendary hair academy Vidal Sassoon,Fifty Six Brook Street’s aesthetically desirable architecture has previously attracted a host of notable occupants including the 13th Baron de Broke and history painter Henry Tresham. With its rich, varied past, the venue now unites its geographical glamour with a modern aesthetic ripe for inspiring current tastemakers.

ADDRESS: Fifty Six Brook Street, Mayfair, W1K 5NE.

Fifty Six Brook Street is available for bookings immediately and can accommodate up to 200 standing guests. Please contact [email protected] for further information and availabilities.