Maison St-Germain x House of Holland
13 Jun 2018
Thirty Eight Grosvenor Square
Is it possible to find a meadow of flowers in the heart of Mayfair? Yes, if you happen to encounter Maison St-Germain at Thirty Eight Grosvenor Square.
For this two-day pop-up, the French elderflower liqueur company is partnering with House of Holland to transform the venue into a visual feast. Communicating the authentic approach of the brand and honoring up to 1,000 hand-picked flowers in each bottle, the venue will come alive in an immersive sensory tale.
Under Henry Holland’s creative interpretation of St-Germain, guests will enter a Wild Harvest Walkway before emerging into one of two cocktail bars. Described by The New York Times as ‘one of the most influential cocktail components introduced in the last decade’, the enriching tastes of St-Germain mirror Thirty Eight Grosvenor Square’s elegant history. Sipping upon the classic St-Germain Spritz alongside modern mixology reinventions, guests can soak up the venue’s striking views, historic architecture and contemporary styling.
Thirty Eight Grosvenor Square is an ideal space for fashion-thinkers to meet cocktail innovations. The venue’s Grade II listed features speak of heritage-chic playing with both St-Germain and House of Holland’s ‘Joyful Decadent’ attitude. The white-walled interiors are ripe for expressing daring, adventurous concepts.
With floor-to-ceiling windows overlooking the verdant greenery of Grosvenor Square, the venue is a natural choice for those wanting to bring the outdoors-in with delicate florals and elegant botanicals. Style-seekers and trend-setter alike will know that by heading to Thirty Eight Grosvenor Square to discover Maison St-Germain, they will truly enjoy a taste of Summer.
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