EXCLUSIVE LAUNCH EVENT FOR OPENING OF 38 GROSVENOR SQUARE
28 Mar 2018
38 Grosvenor Square
Celebrating the arrival of Venue Lab’s latest Mayfair addition to their growing portfolio, exclusively-invited guests gathered for the launch party of 38 Grosvenor Square. 150 VIPs including Press, event specialists and industry experts entered the Grade II* listed townhouse to enjoy a night of fresh ideas and refined elegance. Admiring floor-to-ceiling views over the halcyon greenery of Grosvenor Square, the atmospheric evening began with a colourful cocktail reception as guests were welcomed into the venue.
Set across the venue’s 4 main event rooms, the entire building came alive with warm lighting, plants and a series of themed food stations. Sipping upon custom-designed tipples which reflected the venue’s heritage as the former Indonesian Embassy, mixed by catering sponsor Create, the evening’s floral theme was tasted by all through flavours of Jasmine, Gin and Mint. Next, guests took to interactive gastronomy stations to enjoy a selection of delicious Pan-Asian canapés including salmon ceviche with fennel salad, curry cured sea bass and coconut-turmeric pancakes with pickled carrot and tempeh.
Mirroring the sophisticated history of the building, Vibration Design and Production leant atmospheric audio-visual elements. Illuminating the venue’s authentic 18th-Century interiors, elegant lighting displays amplified the impact of original ceiling paintings with classical iconography including Juno and Jupiter. Balanced by crisp white walls and stripped back flooring, the venue’s impactful interiors were central to the evening of distinguishable style.
As guests perused every hidden corner and stand-out architectural feature, attendees were invited to sample chocolate heaven – a bespoke dessert station filled with treats including organic chocolate brownies, meringue kisses, salted caramel truffles and white-chocolate mousse, guests delighted in the ability to immerse their tastebuds in sweet Indonesian spices.
Tarek Gjonnes, Managing Director of Venue Lab said “I couldn’t be more pleased to see so many people enjoy 38 Grosvenor Square tonight. After 6 months of transforming the building from a worn-looking embassy to a breathtaking new Mayfair space, it’s wonderful to watch the venue come to life. Tonight’s launch party is testament to our team’s hard work and the further support Venue Lab has received from the wider Vibration Group”.
With cocktails-in-hand, a final-toast was made and guests left contemplating the new stories that will be created in 38 Grosvenor Square.
With 400m2 of versatile space, the venue is suitable for diverse events including fashion launches, press & brand showcases and formal dinners. This characterful townhouse mixes its memorable history with a blank-canvas appeal, enabling brands to reflect their identity and truly speak to guests. For further information and hire enquiries please contact [email protected]