THE ART OF TRANSFORMATION WITH XCHANGING
Xchanging invited guests to experience the art of transformation in insurance at Landing Forty Two. Over 200 thought leaders gathered to gain an insight into their solutions, software and services roadmap for the insurance market. The day was led by keynote speakers from throughout the industry, including the BBC’s Nick Robinson.
The landmark event was attended by leading industry professionals. Titled “The Art of Transformation,” the day offered guests the chance to learn more about terms like ‘digital transformation’ and ‘modernisation’ in the insurance industry. Talks gave guests the strategies, insights and product news needed in order to deploy technology to drive better business outcomes.
Not only was Landing Forty Two transformed with paint splash vinyls, colourful zoned lighting, a virtual reality painting station and AV walls, CSC also launched a ‘take over’ creative marketing campaign within the City.
The ‘Art of Transformation’ creatives were seen plastered over Bank tube station and a large branded double decker bus drove around the city drumming up interest and offering free VIP tickets in the lead up to the event.
The daytime event was followed by an evening of networking, allowing guests to enjoy the sunset views.
"Blending email, organic and paid social, direct mail, programmatic media, outdoor advertising, guerrilla marketing and a show stopping event at one of London’s most exclusive venues, we generated $65m of qualified pipeline, shifted perspectives positively and changed the way technology firms go to market in this sector."
Marketing Director at CSC