The Farmiloe Building, Clerkenwell

The Farmiloe Building is comprised of Grade II listed Victorian architecture. The space is filled with historic features, and from the point of the inception of turning the space into a new events venue, Venue Lab initiated opportunities to maximise the building’s positive impact whilst protecting the landlord’s long-term interests.

 

CHALLENGES

Venue Lab’s expertise in managing historic properties were the perfect match for managing this Grade II listed property. The team’s logistical skills were required to manage the activity of clients in the film and television industries. Changing schedules needed to be carefully co-ordinated with the building’s restrictions. Similarly, the team extended The Farmiloe Building's reputable acclaim, building relationships with clients beyond film and television’s scope.

 

ACTIVATION

Venue Lab forged exemplary industry relationships by growing The Farmiloe Building’s reputation as a prime location for film and television activity. Adding to the property’s filming use for projects including The Dark Knight, Sherlock Holmes and The Da Vinci Code, the team secured further television clients from shows including Mr Selfridge, Downton Abbey, Derren Brown on Channel 4 and a Judi Dench documentary. By fully exploiting The Farmiloe Building’s location, Venue Lab strategically positioned the property as desirable to diverse creatives. The team attracted events such as Alexander McQueen and Moschino runway shows, Bacardi Legacy 2013, Design Week and activations from Levis, Unilever and Vertu. By helping the owners to explore further revenue streams, Venue Lab established The Farmiloe Building as a go-to centre not just for filming, but for still photography and visionary projects alike.

"Farmiloe Building rocking this years Clerkenwell Design Week exhibitions again!"

MJ CP